Valor and Valors of the Brand

Fredi Perucci

Enemies of the superfluous

The NEVER D LESS Firenze brand, subject of communication, to achieve its objectives and produce richness, constantly confronts with the external world.
“Enemy of the superfluous”, quoting AG Frontoni, we believe that Images and Words aggregates of meaning for a reversible dialog with the Fashion System, our reference ambient.
The Brand, by definition, has valor when introjects and transmits strong valors.

Fredi Perucci


Show & Order
17 – 19 January 2017

Premiere Classe
20 – 23 January 2017